Grounded in independent audit experience and internationally recognised sustainability frameworks.
Tourism and hospitality shape how people experience the world. The places we stay, the destinations we visit and the businesses behind them influence ecosystems, communities and local economies.
Sustainability must become part of how organisations operate, decide and grow.
HOLITRA is a boutique hospitality consulting company building holistic, cross-sectional sustainability systems inside tourism organisations — connecting strategy, governance, operational processes and international standards. We work with hotels, hotel groups and tourism organisations across Austria, the DACH region and wider Europe.
The EU Empowering Consumers Directive changes what hotels are allowed to claim.
Generic wording such as “eco-friendly” or “green”, neutrality claims built on carbon offsetting, and sustainability labels without a certification scheme behind them become unlawful. Existing website, brochure and booking-channel claims need to be reviewed and substantiated before the deadline.
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Sustainability cannot be treated as a single initiative.
We approach it as an integrated management system that connects governance, operations, reporting and certification.
Our work focuses on creating structures that work across organisations and portfolios.
Our Methodology02
Our consulting is based on recognised international frameworks and certifications such as GSTC, ISO 14001, ESG standards and green building systems.
This ensures that strategies are not only ambitious but also credible, auditable and internationally comparable.
About HOLITRA03
We focus on solutions that are realistic for organisations to implement.
From strategy development to certification preparation and ESG reporting, our approach combines analytical depth with practical execution.
Explore our servicesHOLITRA provides hospitality consulting services for organisations at different stages of their sustainability journey — from strategy development to certification preparation, ESG reporting and operational implementation.
Analysis of the current sustainability performance of hospitality organisations, covering regulatory requirements, operational structures, environmental impacts and stakeholder expectations. The assessment provides the basis for developing a structured sustainability system and identifying relevant improvement areas.
Development of clear sustainability strategies aligned with international frameworks and industry standards. The focus lies on governance structures, measurable KPIs and practical implementation roadmaps that integrate sustainability into the organisation’s overall business strategy.
Translation of sustainability strategies into practical operational measures across organisations and hotel portfolios — energy and water, waste and food waste, procurement and supplier requirements, guest communication and staff engagement, integrated into existing business processes.
Preparation and strategic support for international sustainability certifications such as GSTC, EU Ecolabel, Austrian Ecolabel, Green Key, ISO 14001 and green building systems including LEED, WELL, ÖGNI, BREEAM and DGNB. Support throughout the entire process — from initial assessment and certification strategy to audit preparation and post-audit follow-up.
Development of ESG structures and reporting systems aligned with international standards such as GRI and ESRS, supporting organisations in establishing transparent, credible and measurable sustainability reporting. Includes CSRD readiness and green claims substantiation under the EU Empowering Consumers Directive.
Sustainability is an ongoing process. HOLITRA supports organisations in monitoring progress, refining strategies and continuously improving sustainability performance across the entire organisation through structured evaluation and long-term management systems.
Sustainability is not a project. It is a management system.
— HOLITRA
HOLITRA is an independent, owner-managed boutique consultancy. Clients work directly with senior expertise from the first conversation to the final deliverable — no handover to junior teams, and objective advice with no product to sell alongside it.
Our work focuses specifically on hospitality organisations and tourism portfolios, enabling sustainability strategies aligned with the operational and organisational realities of the industry.
Sustainability in hospitality intersects with strategy, operations, reporting, certification systems and the built environment. We connect these areas into one integrated sustainability framework.
Based in Austria and working across the DACH region and wider Europe. We know the regulatory environment, the certification bodies and the market expectations that hospitality organisations face here — in German and in English.
Independent expertise. Recognised standards.
Our work is based on internationally recognised sustainability frameworks — and on formal audit and professional credentials, not only project experience.
GSTC Auditor · ISO 14001 Lead Auditor (DNV)
GRI Certified Sustainability Professional · LEED AP · WELL AP · ÖGNI Consultant · official consultant for the EU Ecolabel and the Austrian Ecolabel
ESRS / CSRD · Green Key · EarthCheck · GreenSign · BREEAM · DGNB
Based in Austria. Working with hotels, hotel groups and tourism organisations across the DACH region and wider Europe, in German and English.
